Car Designer to the stars, Will Castro, Redesigns Rides for the Biggest Names in Hollywood, Music And Sports In Velocity’s New Series Unique Rides

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FOR IMMEDIATE RELEASE

January 7, 2016

 

CAR DESIGNER TO THE STARS, WILL CASTRO, REDESIGNS RIDES FOR THE BIGGEST NAMES IN HOLLYWOOD, MUSIC AND SPORTS IN VELOCITY’S NEW SERIES UNIQUE RIDES

 

--Jason Derulo, Odell Beckham, Jr., Carmelo Anthony, John Leguizamo, Austin Mahone and More Have Their Cars Transformed Into Automotive Works of Art in UNIQUE RIDES World Premiering Tuesday, February 2 at 9 PM ET/PT on Velocity--

 

(Silver Spring, Md.) – At Long Island, N.Y. based Will Castro’s Designs proprietor Will Castro and his Team Unique crew create exceptional custom vehicles for the most popular tastemakers of movies, music, television and sports. He’s made four wheeled dreams reality for the likes of

N.B.A. superstar Lebron James, NASCAR champion Jeff Gordon, P. Diddy, N.Y. Yankees pitcher CC Sabathia, 50 Cent, Donald Trump, actress Pamela Anderson and more. Now, Velocity is taking viewers inside Castro’s extraordinary business, creative and production process in the all new series UNIQUE RIDES world premiering Tuesday, February 2 at 9 PM ET/PT.

 

“The work Will and Team Unique produce in the car space is fantastic,” said Robert Scanlon, General Manager of Velocity and Automotive Content. “UNIQUE RIDES showcases their exceptional talents on a number of different, challenging vehicles. As our audience will discover, there’s a reason why they have the trust of so many high profile clients.”

 

In each episode of UNIQUE RIDES, Will’s talents as a business owner, designer, fabricator and innovator are on display as he and Team Unique unite style, stunning visuals and impeccable craftsmanship into ever vehicle they create. He turns ordinary autos into extraordinary four- wheeled works of art by drawing from years of design experience collaborating with several

 

major manufacturers including Mercedes, Cadillac, Lincoln, General Motors, Pontiac and Nissan. UNIQUE RIDES showcases their amazing process – from design and tear down to the build and reveal – as Castro and his team deliver on the dreams of their discerning clientele.

Season one of UNIQUE RIDES beginning Tuesday, February 2 at 9 PM ET/PT on Velocity features a number of top entertainers and professional athletes who’ve turned to Will for one-of- a-kind automobile designs and builds. Appearing this season are:

  • Singer, songwriter and dancer Jason Derulo;
  • N.F.L. Pro Bowl wider receiver Odell Beckham, Jr.;
  • N.B.A. star and N.Y. Knicks forward Carmelo Anthony;
  • Popular singer and songwriter Austin Mahone;
  • GRAMMY Award Nominated hip-hop artist Busta Rhymes;
  • Actor, comedian, producer and screenwriter John Leguizamo;
  • Professional boxer and former WBO middleweight champion Peter “Kid Chocolate” Quillin; and more.

 

UNIQUE RIDES is produced for Velocity by Alkemy X. For Alkemy X, Mark Finkelpearl is executive producer. David Lee is executive producer for Velocity. Robert Scanlon is general manager of Velocity and Automotive Content.

 

About Will Castro Designs

Will Castro Designs is the leader in luxury automotive design and customization for elite car enthusiasts. Headquartered in Long Island, New York founder Will Castro has been a pioneer in design and automotive customization for decades. Castro and his Team Unique from Unique Automotive has been the trusted partner with corporate brands, A-List celebrities, professional athletes and exclusive clientele. Will Castro Designs has been recognized globally and garnered a reputation as the trusted source for design and customization. To learn more, visit www.willcastro.com.

 

About Velocity

Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men's cable network that focuses on thrilling automotive for its viewers.

Velocity programming is diverse, intelligent and engaging; capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in 65 million homes. For more information on Velocity, please visit Velocity.com, on Facebook at facebook.com/VelocityTV or on Twitter @Velocity.

 

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been satisfying curiosity and entertaining viewers with high-quality content through its global brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including TestTube, Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. For more information, please visit www.discoverycommunications.com.

 

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Happy New Year 2016

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Happy Veteran's Day from Team Unique

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For every American, Veterans Day is an important day. Most of us know people, maybe even people who are very close to us, who have served or are currently serving in the military to defend our country and our freedom. Team Unique would like to personally give a big heartfelt THANK YOU to all of those Veterans who have personally sacrificed so much for the rest of us, so that we can enjoy the best quality of life. Today, we honor our vets and let them know how much we truly appreciate them. Thank you to all who have served and are currently serving our great country!

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Celebrity car guru Will Castro lands reality show

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Velocity has greenlit a new series starring Long Island-based celebrity car designer Will Castro.

“Unique Rides with Will Castro” (working title) will follow the action at his Smithtown, NY, shop as he and his five employees execute the design, tear-down, build and reveal of customized cars for a client base that is 80 percent celebrities and athletes.

He has been outfitting celebrity rides for 25 years, since rapper Erick Sermon (who went to high school with his brother) asked him to customize his Mercedes-Benz for an event at the Apollo Theater in 1989.

“Ever since then, they knew that we were the shop and the person to go to,” Castro tells The Post.

His clients include LeBron James, Carmelo Anthony, P. Diddy, Jeff Gordon, CC Sabathia, 50 Cent, Donald Trump, Pamela Anderson and Austin Mahone.

Over the years, Castro has dealt with all sorts of crazy customization requests (which typically cost $5,000 to $10,000), including an Airstream trailer outfitted with a stripper pole and vibrating bed — but he draws the line at changes that are unsafe.

“With the Unique brand, we want to keep it respectful to the car manufacturers that are building nice cars, so there are certain things I won’t do,” he says.

The series begins filming in June and will premiere on the car-themed cable network in January.

Velocity also plans to debut news shows starring “Biker Build-Off” winner Joe Martin and a series about a team that refurbishes lowriders. Popular series “Bitchin’ Rides” and“Overhaulin’” have been renewed, along with 11 other series.

Source: http://nypost.com/2015/03/30/celebrity-car-guru-will-castro-lands-reality-show/

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Unique Rides on Velocity

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Velocity Greenlights The All New Series UNIQUE RIDES WITH WILL CASTRO

Celebrity Car Designer Will Castro Stars in the New Series Beginning First Quarter 2016

March 31, 2015

Today Velocity, one of cable's fastest growing brands for men, announced the greenlight of UNIQUE RIDES WITH WILL CASTRO (wt), an original series that will take viewers into the eye-popping world of leading automotive designer Will Castro. The announcement was made on the heels of Will unveiling his latest creation, a fully customized 2012 Range Rover for popular singer/songwriter Austin Mahone at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla. this past Saturday.

As the owner of Long Island based Will Castro's Designs and the Unique brand, Castro turns out one-of-a-kind custom autos for a global client base of the biggest stars of Hollywood, music and sports including NBA superstars Lebron James and Carmelo Anthony, P. Diddy, NASCAR champion Jeff Gordon, N.Y. Yankees pitcher CC Sabathia, 50 Cent, Donald Trump, actress Pamela Anderson and more. Will's talents as a designer, fabricator and innovator create rides that are prized worldwide for combining style, craftsmanship and astonishing visuals. His imagination draws from years of design experience collaborating with several major manufacturers including Mercedes, Cadillac, Lincoln, General Motors, Pontiac and Nissan.

In UNIQUE RIDES WITH WILL CASTRO (wt), Velocity viewers will get an inside look at Castro's amazing process from design and tear down to the build and reveal as he and his team turn ordinary autos into extraordinary four-wheeled works of art. UNIQUE RIDES WITH WILL CASTRO (wt) is scheduled to premiere in the first quarter of 2016.

"Velocity is thrilled to be working with a designer and innovator of Will's caliber. We look forward to bringing our passionate audience closer to his work," said Robert Scanlon, General Manager of Velocity. "There's a reason some of the biggest personalities in the world choose Will's designs to customize their cars. We're certain that creativity, craftsmanship and originality will shine through in this new series."

"It's a great honor and privilege to be a part of the Velocity family," said Will Castro. "Obviously I'm a huge fan of cars and no one on television is more dedicated to the automotive world than Velocity. I can't wait to share my designs and the incredible work of my team with viewers across America."

About Velocity 
Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men's cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging; capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in 61 million homes. For more information on Velocity, please visit Velocity.com, on Facebook at facebook.com/VelocityTV or on Twitter @Velocity.

About Discovery Communications 
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe, Asia Pacific, the Middle East and Africa. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.



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